Title | HITS |
Brand | GABRIELA |
Product / Service | CAMPAIGN AGAINST SEX SCANDAL VIDEOS |
Category | A07. Public Service, Charity & Fund Raising |
Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | Ddb Dm9jaymesyfu | Chief Creative Officer/Creative Director |
Eugene Demata | Ddb Dm9jaymesyfu | Executive Creative Director |
Louie Sotto | Ddb Dm9jaymesyfu | Creative Director/Copywriter |
Miko Quiogue | Ddb Dm9jaymesyfu | Associate Creative Director/Art Director |
Buboy Paguio | Ddb Dm9jaymesyfu | Associate Creative Director For Digital |
Gabbie Santiago | Ddb Dm9jaymesyfu | Account Director |
Following the recent launch of Gabriela's Campaign against sex scandal videos, we created a TV and web ad leading people to this site to pledge their support. Clicking on one of the girl's bruises allowed visitors to support the campaign via their Facebook accounts. Their profile pics would then take the place of the girl's bruise and lessen her hits by one.