Title | THE WALL TAKES IT ALL |
Brand | ASIAN PAINTS |
Product / Service | INTERIOR PAINT EMULSION |
Category | C01. Viral Video |
Entrant | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Entrant Company: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Advertising/Web Design Agency: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Ravi Deshpande | Contract Advertising | Cco |
Raj Nair | Contract Advertising | Executive Creative Director |
Sahar Sehgaal | Contract Advertising | Copywriter |
Pravin Sutar | Contract Advertising | Art Director |
Bianca D'sa | Contract Advertising | Art Director |
Siddhant Vernekar | Contract Advertising | Art Director |
Asian Paints Royale comes with Teflon that makes walls both beautiful and extra-durable. To make a low-involvement activity such as buying paint a little more exciting and demonstrate the stain-resistance, we designed an interactive channel on Youtube where people could come and choose from over 25 items to fling on the wall. The channel features a character (the butler) that viewers associated with the commercial that was on air at the same time who coaxes users to try damaging the wall, goading them on with his funny/sarcastic comebacks. We also invited viewers to courier items to us if they could give the wall a bigger challenge, and shot 15 more videos based on their comments and suggestions.