Title | ANYTHING4JETTA- ZERO TO TRENDING IN 20 MINUTES |
Brand | VOLKSWAGEN |
Product / Service | VOLKSWAGEN |
Category | C02. Viral & Email Marketing, e-cards etc. |
Entrant | GREY DIGITAL Mumbai, INDIA |
Entrant Company: | GREY DIGITAL Mumbai, INDIA |
Advertising/Web Design Agency: | GREY DIGITAL Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Team Grey Digital | Grey Digital |
The 2011 all-new Volkswagen Jetta read like a quintessential product brief: a well-designed balance of power, style and comfort positioned for the dynamic performer. Our task was to make it the biggest car launch in the Indian digital space. We asked a simple question: What would you do for the all-new Jetta? Armed with a simple hashtag: #anything4jetta, brand loyalists, aspirers and other netizens helped make it the biggest Twitter campaign in a single country, ever. With 2,75,000+ Tweets peaking to 3000+ Tweets/hour and #1 trending for three consecutive days, the campaign broke new ground for social media in India.