Title | INSIGHT |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG CAMERA |
Category | A04. Other Consumer Products |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Ina Choi | Cheil Worldwide | Chief Creative Officer |
Hye Won Oh | Cheil Worldwide | Executive Creative Director |
Hyunjung Park | Cheil Worldwide | Copywriter |
Myungpyo Eun | Cheil Worldwide | Copywriter |
Hwaseok Jang | Cheil Worldwide | Art Director |
Hayean Kim | Cheil Worldwide | Art Director |
Taejin Im | Cheil Worldwide | Art Director |
Jaebum Ahn | Cheil Worldwide | Account Director |
Dongouk Seo | Cheil Worldwide | Account Executive |
Janghwan Oh | Cheil Worldwide | Promo Director |
Younjung Choo | Cheil Worldwide | Promo Planner |
Charlse Cho | Cheil Worldwide | Interactive Director |
Jung Seok Lee | Cheil Worldwide | Interactive Planner |
Youngho Kang | Sangsang Studio | Photographer |
Yang Hoon Kim | Producer | |
John Park | Addict Media Film | Director |
Yuhyun Cha | Addict Media Film | Producer |
Soon Park | Cm Park | Sound Design |
Jaehyung Park | Design Fever | Web Director |
Sihwa Kim | Solidworks Associates | Promo Planner |
Samsung camera starts to ask themselves what makes a better camera in addition to its superior image quality and precise technology. To answer the question, 'what makes an ultimate camera?' we decided to have very special photography class. We handed out cameras to a class of 11 visually impaired students at the Hanbit School for the Blind and spent 50 days with them teaching basic photography skills and taking them on shooting excursions. They took pictures relying on sounds, smells, textures. They captured on film everything they felt and imagined, and their photographs were brought together in a special exhibition.