Title | OK GO - ALL IS NOT LOST |
Brand | |
Product / Service | GOOGLE CHROME |
Category | A05. Consumer Services |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tyo Id | ||
Aoi Promotion | ||
1?10 Design | ||
Futurek | ||
Kaibutsu | ||
Ok Go | ||
Paracadute | ||
Pilobolus |
Develop a music video unlike any other. In this contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world. The result is ; created massive buzz in over 200 countries and areas, drove Chrome usage and nominated at the 54th Grammy Awards.