Title | BE READY |
Brand | SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT |
Product / Service | TRADERS HOTELS |
Category | A05. Consumer Services |
Entrant | MAXUS SINGAPORE, SINGAPORE |
Entrant Company: | MAXUS SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | MAXUS SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Nico Abbruzzese | Maxus Global | Head Of Digital/Apac |
Angela Jones | Maxus Global | Regional Planning Director/Apac |
Martin Shaw | Maxus Global | Head Of Digital/North Asia |
David Sanderson | Maxus Global | Head Of Search/Apac |
Alix Toothman | Maxus Global | Regional Account Manager/Apac |
We took an undifferentiated hotel chain that had lost relevance with its target audience and turned it around by transforming brand perception and achieving a staggering 96% lift in bookings in record time. Our weapon of choice was a branded digital content platform, www.beready.net, designed to make business travelers’ lives easier, which delivered on the updated Traders Hotels promise of being the “smart choice”. We curated and developed the content to provide business travelers with only the most useful, relevant tips, and drew people to the site with highly targeted media that showcased the content.