Title | SHARE FOR SMILES |
Brand | OPERATION SMILE SINGAPORE |
Product / Service | OPERATION SMILES FUNDRAISING |
Category | C04. Community Applications |
Entrant | Y&R SINGAPORE, SINGAPORE |
Entrant Company: | Y&R SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | Y&R SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Lim Wern Kee | Y/R Singapore | Interactive Art Director |
Ivan Loh | Y/R Singapore | Interactive Art Director |
Emir Shafri | Y/R Singapore | Copywriter |
Kittisak Poonnotok | Y/R Singapore | Art Director |
Asuka Kondo | Y/R Singapore | Designer |
Melvin Kuek | Y/R Singapore | Managing Director |
Phoebe Lee | Y/R Singapore | Project Manager |
Danny Murong | Onyx Island | Developer |
Lee Wei Liang | Onyx Island | Developer |
Celia Chua | Onyx Island | Developer |
Joshua Ooi | Onyx Island | Project Manager |
Abhimanyu Talukdar | Operation Smile Singapore | Executive Director |
Sharing on Facebook helps raise awareness, but doesn't help where it really counts: funding. There's simply no tangible value to your Facebook share. It's no wonder Operation Smile, together with over 97.6% of other non-profits, failed to raise more than $10,000 annually via Facebook. Share for Smiles changes that, by giving every Facebook user the power to convert 'shares' into tangible funds for a cause. Users shared a message from a brand. Brands would 'pay' by donating the cost of the message, calculated based on a pay-per-social-reach model (number of sharer's friends X cost-per-social-reach of $0.01), to Operation Smile.