Title | GET CLOSER |
Brand | ACUVUE |
Product / Service | ACUVUE MOIST CONTACT LENS |
Category | C06. Other Digital Channels |
Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Advertising/Web Design Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Paul Hung | Mccann Taiwan | Creative Director |
Evan Fu | Mccann Taiwan | Copywriter |
Tracy Jheng | Mccann Taiwan | Copywriter |
Crow Hsieh | Mccann Taiwan | Art Director |
Jeff Wen | Mccann Taiwan | Assosiate Business Director |
Jj Lu | Mccann Taiwan | Account Executive |
Chung/Li | Director | |
Wei-Hsin/Chang | Production House Producer |
people are used to interacting with friends only via their computers or smart phones, while true friendship should involve face-to-face get together. For this reason, we have the “Get Closer” concept . We also provided creative props in the big photo frame You and your friends will go beyond your limit to squeeze in/onto this prop, may it be holding on to each other tightly.... The camera would stick out a sign to ask you “GET CLOESR. And you’d receive a Polaroid photo! The Event allows everyone enjoy the fun and to greater extreme while delivering the concept “Get Closer”