Title | REQUEST ONLINE |
Brand | OTSUKA PHARMACEUTICAL |
Product / Service | POCARI SWEAT |
Category | C04. Community Applications |
Entrant | DAIKO ADVERTISING Tokyo, JAPAN |
Entrant Company: | DAIKO ADVERTISING Tokyo, JAPAN |
Advertising/Web Design Agency: | DAIKO ADVERTISING Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ryo Umeda | Daiko Advertising Inc. | Producer |
Takahiro Kishi | Daiko Advertising Inc. | Creative Director |
Misaki Tsuchiyama | Daiko Advertising Inc. | Planner |
Minoru Tanaka | Pickles Inc. | Creative Director |
Shinichiro Takahashi | Pickles Inc. | Art Director |
Mio Yamashita | Pickles Inc. | Interactive Designer |
Yuko Eto | Pickles Inc. | Illustlator/Computer Aritist |
Kyung-Tae Kim | Pickles Inc. | Computer Aritist |
Genya Okada | Pickles Inc. | Computer Aritist |
Hirotaka Uchiyama | Illustlator |
We made a radio program that can be requested by Facebook on FM J-WAVE.It is the first Japanese radio & Facebook request program “POCARI SWEAT REQUEST-ON-LINE.” Every week, the program had a theme. It accepted requests using Facebook questions, and the most popular songs were broadcast live. We received over 9,000 requests in 3 months, and the number of fans of the POCARI SWEAT page increased by more than150%. The fans were excited about the fact that their request songs were broadcast. The program introduced many fans’ favorite songs and many fun comments.