Title | THERMOMETER LOADING BAR-LUMBERJACK |
Brand | GREENLIFE CSR |
Product / Service | PUBLIC SERVICE |
Category | C01. Viral Video |
Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
Advertising/Web Design Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
Name | Company | Position |
---|---|---|
Jeffery Orr | Tbwa \ Tequila Kuala Lumpur | Executive Creative Director |
Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Creative Director |
Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Associate Creative Director |
Loo Kok Seng | Tbwa \ Tequila Kuala Lumpur | Art Director |
Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Art Director |
Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Copywriter |
Lynette Sandhu | Tbwa \ Tequila Kuala Lumpur | Copywriter |
Dann Von Chng | 8mm Shanghai | Film Director |
Xiao Fang | 8mm Shanghai | Director Of Photography |
Stephanie Ooi | Tbwa \ Tequila Kuala Lumpur | Av Producer |
Aaron Cowie | Tbwa \ Tequila Kuala Lumpur | Account Management |
Shaun Tay | Tbwa \ Tequila Kuala Lumpur | Account Management |
Song Yang | 8mm Shanghai | Sound |
It's a global warming campaign that uses YouTube as a media vehicle, the red loading bar doubling as a thermometer to signify the rise of global warming. The campaign explains the causes behind global warming, specifically deforestation, carbon dioxide emissions and air-conditioner gases. Facts from UN Report, IPCC and Union of Concerned Scientists are also included. All viral videos end with a call-to-action plea.