Title | BIRDS & THE BEES 2.0 |
Brand | STARHUB |
Product / Service | SAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE |
Category | C03. Interactive Tools |
Entrant | DDB GROUP SINGAPORE, SINGAPORE |
Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Neil Johnson | Ddb Group Singapore | Chief Creative Officer |
Joji Jacob | Ddb Group Singapore | Group Executive Creative Director |
Khalid Osman | Ddb Group Singapore | Associate Creative Director/Art Director |
Lester Lee | Ddb Group Singapore | Creative Group Head/Copywriter |
Adrian Yeap | Ddb Group Singapore | Senior Copywriter |
Jayden Tan/Wu Yangwei | Ddb Group Singapore | Art Directors |
Yeo Wee Lee | Ddb Group Singapore | Head Of Technology |
Loh Yoke How/Zen Chua | Ddb Group Singapore | Technologists |
Leslie Goh/Joey Yu/Deena Shareena | Ddb Group Singapore | Project Management |
Rowena Bhagchandani | Ddb Group Singapore | Chief Client Officer |
Bernard Lee | Ddb Group Singapore | Group Account Director |
Xindy Wang | Ddb Group Singapore | Account Manager |
Jackie They | Ddb Group Singapore | Head Of Broadcast |
Jamie Yao | Ddb Group Singapore | Producer |
Warren Klass | Two Oceans | Director |
Criticia | Criticia | Animation Director |
Rennie Gomes | Yellowbox Studios | Sound Engineer |
The phase when boys start to experiment with porn coincides with the phase when they start to learn about sex. Using that insight, we helped dads teach their sons about sex, without them having to talk to their sons about it. All in a fun and unserious way. Fathers can customise their own blockpages with videos designed to entertain and educate children. All customised pages are tied to unique IP addresses. So when a boy attempts to visit a porn site, he will see a personalised page. But what he WILL NOT know is his dad personalised it. The light-hearted videos made the talks easy, informal and causal.