Title | ICONIQ UNKNOWN |
Brand | AVEX MANAGEMENT |
Product / Service | ICONIQ |
Category | C03. Interactive Tools |
Entrant | GROUND Tokyo, JAPAN |
Entrant Company: | GROUND Tokyo, JAPAN |
Advertising/Web Design Agency: | GROUND Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | CYBER AGENT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Satoshi Takamatsu | GROUND | Creative Director |
Kimihiro Takeishi | GROUND | Producer / Director |
Yusuke Saito | Design69 | Art Director |
Matsuo Shinsuke | Design69 | Web Director |
Kota Ninomiya | Cyber Agent | Technical Producer /Director |
Atsushi Nakahashi | Cyber Agent | Technical Producer /Director |
Ichiro nazuka | ©TOPPAN PRINTING | Technical Engineer |
Zhang Ping | ©TOPPAN PRINTING | Technical Engineer |
Masayuki Nakazato | ©TOPPAN PRINTING | Technical Engineer |
Mitome Toru | stream | Space Director |
Sato Mami | stream | Space Assistant Director |
Hirato Mie | stream | Space Assistant Director |
Hirofumi Kuwabara | MAX PRODUCE | Event Chief Producer |
Toshiaki Kikuchi | MAX PRODUCE | Event Producer |
Tajima Kazunali | MILD | Photographer |
Kasai Chikashi | MILD | Photographer |
Yasunari Kikuma | MILD | Photographer |
Toshio Takeda | MILD | Stylist |
Tohda Tappei | Assistant Photographer | |
Chiharu dodo | KIKI | Stylist |
Shinji Konishi | KIKI | Hair & Make Up |
Hirokazu Niwa | MAROONBLAND | Hair & Make Up |
Abe | M0 | Hair Styling |
Yuki | M0 | Make Up |
Tomoyuki Ashinuma | ROBOT | Producer |
Takayuki Kamitani | ROBOT | Production Concierge |
Ado Ishino | Text | |
ICONIQ | avex management | Model |
The client wanted to have ICONIQ, an artist, as a fashion icon for people in the 20s-30s. We put our attention to the SNS where the audience shares own feelings, information to others. First, we asked well-known photographers to take photos of her, and we made a special website where those photos can be seen and shared. Additionally to this, we created a photo exhibition in a public space in Harajuku, where many influential people in fashion visit. This exhibition was also the world’s first to apply a system where visitors can not only see, but also share their favorite photos onto their SNS accounts by a simple scan. This unique event created a great buzz. As a result, within just one week, the photos, the special website, and the information about the exhibition was shared to over 15 million people via Twitter/Facebook, along with the supportive opinions “ICONIQ is cool, beautiful, fashionable”. Within one week, the special website gained 440,000 viewers,that is, 100 times more than that of the artists’ official website on a normal day.