Title | REVEAL YOURSELF |
Brand | DANONE NARANG BEVERAGES |
Product / Service | B'LUE |
Category | C01. Viral Video |
Entrant | SCARECROW COMMUNICATIONS Mumbai, INDIA |
Entrant Company: | SCARECROW COMMUNICATIONS Mumbai, INDIA |
Advertising/Web Design Agency: | SCARECROW COMMUNICATIONS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Manish Bhatt | Scarecrow Communications Ltd | Founder Director |
Arunava (Joy) Sengupta | Scarecrow Communications Ltd | Founder Director |
Raghu Bhat | Scarecrow Communications Ltd | Founder Director |
Sarvesh Raikar | Scarecrow Communications Ltd | Creative Director |
Amitabh Sreedharan | Scarecrow Communications Ltd | Associate Vice-President |
Kapil Tammal | Scarecrow Communications Ltd | Executive Creative Director |
Ankit Dembla | Scarecrow Communications Ltd | Creative Supervisor |
Diana D’souza | Scarecrow Communications Ltd | Copy Supervisor |
Lalit Sakurkar | Scarecrow Communications Ltd | Sr. Art Director |
Amrita Sarkar | Scarecrow Communications Ltd | Account Executive |
Onkar Bhosle | Anveshan Technologies | Co-Founder |
Nimit Shah | Anveshan Technologies | Technical Director |
Kirk Jacob | Dreamcatchers | Producer |
Manoj Mane | Dreamcatchers | Director |
Ram | Dreamcatchers | Dop |
Pintu Mishra | Dreamcatchers | Production Manager |
Himmat Shekhawat | Photographer | |
Uday Apkar | Scarecrow Communications | Production Head |
Brief: Launch Danone Narang’s new beverage B’lue in Pune and connect with the youth via digital and social media. Solution: With Agnee (popular band), we created a song based on B’lue’s philosophy – Reveal Yourself. With the vocals muted, we launched the music video through a unique Facebook app-based game. People guessed lyrics, got scores, and surprisingly, the correct words unmuted on replaying the video. Result: With 150,000 views, the song engaged 150,000 lyricists in a week. B’lue revealed its association and released the unmuted video, which fetched 500,000 views in a week. Today, everyone’s singing the brand philosophy!