Title | FT-86 SOCIAL NETWORK RACER |
Brand | TOYOTA MOTOR SALES AND MARKETING |
Product / Service | FT-86 |
Category | C04. Community Applications |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company: | PARTY Tokyo, JAPAN |
Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
Name | Position |
---|---|
Qanta Shimizu/Masashi Kawamura/Morihiro Harano | Creative Director/Technical Director |
Keiichi Tozaki (Turucame)/Daisuke Nakamura | Technical Director |
Atsushi Hashimoto (YAMA)/Masashi Kawamura | Art Director/Designer |
Takayuki Rokutan | Copywriter |
Kazuki Nakata (YAMA)/Keiichi Tozaki (Turucame) | Flash Developer |
Yoshiyuki Odajima (Dogenzaka Studio) | 3DCG |
Hiroyuki Hanai (S2 Factory) | Programmer |
Masato Tsubota (S2 Factory) | Assistant Programmer |
Yuuki Ono (WONDROUS) | Sound Designer |
BOOM BOOM SATELLITES | BGM |
Hideo Matsumoto (RYDEN) | Project Manager |
Toshifumi Oiso (Engine PLUS) | Producer |
PARTY | Creative Agency |
The Social Network Racer is a global campaign for Toyota's sports car called FT-86 II. We expressed the concept of FT-86 II which is to 'enhance the excitement of driving', by creating a Facebook game application. Any page on Facebook will transform into a 3D race course. The shape of the course is formed based on the users' name, and the wall posts, photos, and other information became the buildings to create the racing environment.