Title | MAGIC |
Brand | MENICON |
Product / Service | MAGIC DISPOSABLE CONTACT LENS |
Category | A02. Fast Moving Consumer Goods |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company: | PARTY Tokyo, JAPAN |
Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Party (Ex-Drill) | Creative Director |
Yoshihiro Yagi | Dentsu | Art Director |
Haruko Tsutsui | Dentsu | Copywriter |
Toshimitsu Tanaka/Ayako Higa | Designer | |
Takaya Sakano | Photographer | |
Osamu Koiso | Photo Coordinator | |
Takuya Demura | Caviar | Motion Graphics |
Toru Sasaki | Handsometracks | Sound Design |
Mitsuru Yamamori | Geekpictures | Producer |
Yusuke Kitani | Kaibutsu | Interactive Director |
Qanta Shimizu | Party | Technical Director/Flash Engineer |
Minoru Sako/Shinya Kobayashi | Flash Engineer | |
Shozo Okada/Miyuki Tsumagari | Hi-Posi | Flash Engineer |
Naoko Umeta/Jun Kuriyama | S2 Factory | Programmer |
Seiichi Saito | Rhizomatiks | Device Engineer |
Toshifumi Oiso/Hideyuki Chihara/Hiroshi Jingu | Engine Plus | Video Coordinator |
Masahiro Shoda | D-Cord Management | Photographer (Movie) |
Koji Wada/Dai Sakashita | Dentsu | Agency Producer |
Tetsuji Nose | Drill | Agency Producer |
Magic is Menicon's new contact lens series, which uses a new technology that enabled the super thin 1mm container. We created the total brand communication, including the product name, packaging, communication design, PR solutions and advertisement.