Title | GOOD JOB, ME! |
Brand | STAFF SERVICE |
Product / Service | RECRUITMENT AGENCY |
Category | A06. Business Products & Services |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shoichi Furuta | Hakuhodo | Executive Creative Director/Copywriter |
Kentaro Masamura | Hakuhodo | Creative Director/Copywriter/Planner/Director |
Masakazu Taniyama | - | Copywriter |
Hiroshi Nakagawa | Hakuhodo | Agency Producer/Planner |
Akira Shimada | Armz Inc. | Producer |
Junichi Saito | Archetyp | Art Director/Designer |
Shogo Tabuchi | Archetyp | Assistant Designer |
Masayuki Daijima | Archetyp | Technical Director/Flash Developer |
Toshiyuki Nagashima | Metaphor | Technical Director |
Daisuke Kuroda | - | Cinematographer |
Waffles | - | Sound Designer |
Yasuji Marikawa | Studio Interfield Co. | Post Production |
The goal was to positively engage the advantage of temporal work which doesn't require long working hours and provides more personal free time to our target audience (young adults in their twenties). The interactive film illustrates a blissful future of the user who’s become a temporal worker. To get the user to directly empathize with temporal work, the film's story is set in an SNS timeline. We designed the "User's Transactions" "Friends’ Comments" and "User's Profile" make the story progress. The story’s cast of the love interest changes according to the user's sexual orientation. *Please experience the English version of the website for better evaluation. *Due to licensing reasons, this will require the following ID and password. Sorry for the inconvenience. http://archetyp.jp/awards/2012/gjm/en/ ID:gjm PW:003022