Title | IVIS DO |
Brand | CANON MARKETING JAPAN |
Product / Service | IVIS |
Category | A04. Other Consumer Products |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kentaro Masamura | Hakuhodo | Creative Director/ planner / copywriter |
Hiroshi Nakagawa | Hakuhodo | Agency Producer |
Akira Shimada | Armz Inc. | Producer |
Waki Rokutan | - | Movie Director |
Daisuke Kuroda | - | Cinematographer |
Seigen Tokuzawa | - | Sound Designer |
Kazuo Soma | - | Art Director/ designer |
Toshiyuki Nagashima | Metaphor | Technical Director |
Kazuhiro Terashima/Yoshihiro Toda | Metaphor | Flash Developer |
Yuichiro Fujishiro/Hiroyuki Onishi | Hakuhodo | Account Planner |
By using Judo as an amusing metaphor, this website introduces the functions of the video camera, iVIS, through a friendlier, accessible presentation. The Judo judge evaluates the father's handling of various video camera techniques as he passionately attempts to capture the best moments of his precious daughter on film. Viewers relate to his situation while learning how to use the camera. The judge pronounces the score for each technique the father successfully achieves either as "Waza Ari!" "Ippon!" or "Fantasista!". The story takes place in a Judo Dojo where shoes aren't allowed, hence the characters are all bare footed.