| Title | ONE PRODUCT, ONE TREE |
| Brand | PANASONIC |
| Product / Service | PANASONIC PLANTING CAMPAIGN |
| Category | A02. Posters |
| Entrant | CREATORS GROUP MAC Tokyo, JAPAN |
| Entrant Company: | CREATORS GROUP MAC Tokyo, JAPAN |
| Design/Advertising Agency: | CREATORS GROUP MAC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoichi Miura | Panasonic Corporation | Creative Director |
| Taku Kogame | Creators Group Mac | Creative Director |
| Hiroyuki Takasu | Panasonic Corporation | Art Director |
| Atsuhiro Yamamoto | Creators Group Mac | Art Director/Designer |
| Kazuyuki Uno | Creators Group Mac | Copywriter |
| Akane Kawaai | Creators Group Mac | Designer |
| Yuri Yamaguchi | Stylist |
We try to represent the reality of campaign result. Because, this campaign is not easy to understand the result of customer's action.
Our client have been developed a planting campaign which connected with product sales since April 2007. This project need to represent the report of this campaign.
We laminated actual leaves instead of photography and illustration, which aims to message the result of this campaign with the reality.
The total number of planting is increasing very well, which is reached 3 million and 740 thousand trees.