Title | NOBODY CAN ESCAPE THE EYES |
Brand | PANASONIC |
Product / Service | PANASONIC VIDEO INTERCOM SYSTEM |
Category | A02. Posters |
Entrant | CREATORS GROUP MAC Tokyo, JAPAN |
Entrant Company: | CREATORS GROUP MAC Tokyo, JAPAN |
Design/Advertising Agency: | CREATORS GROUP MAC Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masahisa Wada | Panasonic Corporation | Executive Creative Director |
Masahiro Hasegawa | Panasonic Corporation | Creative Director |
Hiroshi Nagawa | Creators Group Mac | Creative Director |
Taku Kogame | Creators Group Mac | Art Director |
Kazuyuki Nara | Creators Group Mac | Copywriter |
Akane Kawaai | Creators Group Mac | Designer |
Yuya Takeda | Creators Group Mac | Illustrator |
We tried to demonstrate the product advantage that the wide-angle camera is gazing at the visitors from any angle. And tried to inform many people about this product features.
Many of the conventional video door intercom system can display outside the door only in a narrow area, therefore, it is sometimes difficult to identify visitors standing at the end of the door. This video door intercom system has a wide-angle camera which is 170 Pan (left and right) movement available and this enables users to check who is displayed on the monitor regardless of the position where visitors stand on. So,the client wanted to inform many people about this product features by advertisement.
We decided to creat the poster for publishing on the train. The poster was designed as three dimensional and by using the gimmick (special effects) called 'Reverse Perspective Illusion'. This advertisement demonstrates the product advantage that the wide-angle camera is gazing at the visitors from any angle and we can feel this product advantage through the three dimensional poster.
The products have become widely known by running this advertisement and Panasonic (the company that manufactures this product) has tempted a great number of inquiries about this product.