Title | TIDE INSTANT CLEAN UP |
Brand | P&G |
Product / Service | TIDE DETERGENT |
Category | A07. Point of Sale |
Entrant | LEO BURNETT GUANGZHOU, CHINA |
Entrant Company: | LEO BURNETT GUANGZHOU, CHINA |
Design/Advertising Agency: | LEO BURNETT GUANGZHOU, CHINA |
Name | Company | Position |
---|---|---|
Chong Kin | Leo Burnett Guangzhou | Executive Creative Director |
Lau Tak Ho | Leo Burnett Guangzhou | Associate Creative Director |
Joe Yue | Leo Burnett Guangzhou | Senior Copywriter |
Akui Ke | Leo Burnett Guangzhou | Senior Copywriter |
Ivan Yang | Leo Burnett Guangzhou | Art Director |
Jasmine Zhu | Leo Burnett Guangzhou | Art Director |
Zhou Jie | Leo Burnett Guangzhou | Designer |
Based on a universal truth that everyone hates to get dirt on new clothes we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the “security alarm tag”, Tide reminds consumers Tide can clean up any kind of dirt instantly.
Tide Instant Clean Up. Everyone hates to get dirt on new clothes! So we created “Tide Instant Clean Up” ambient at fashion boutiques. By using this new media space, the “security alarm tag” in boutiques, Tide alerts consumers when they shop for their clothes that Tide can clean up any kind of dirt instantly. When consumers discover the dirt on new clothes they can take it to the cashier and use the Tide security tag remover to get rid of it. It demonstrates Tide removes dirt instantly. Tide Instant Clean Up.
Step 1: Discover the dirt on new clothes in boutiques. Step 2: Take the dirty new clothes to cashier and use the Tide security tag remover. Step 3: Clean up the dirt with Tide security tag remover. Step 4: Dirt removed, ready for purchase.
Based on a universal truth that everyone hates to get dirt on new clothes, we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the "security alarm tag", Tide reminds consumers Tide can clean up any kind of dirt instantly. Based on a universal truth that everyone hates to get dirt on new clothes, we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the "security alarm tag", Tide reminds consumers Tide can clean up any kind of dirt instantly.