Title | LOGO CAMPAIGN |
Brand | SHANGHAI MUSEUM OF NATURAL HISTORY |
Product / Service | SHANGHAI MUSEUM OF NATURAL HISTORY |
Category | A02. Posters |
Entrant | DDB CHINA GROUP Shanghai, CHINA |
Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
Design/Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Michael Dee | DDB China Group | Chief Creative Officer |
Billy Deng | DDB China Group | Creative Director |
Eva Han/Billy Deng/Chris Jones | DDB China Group | Copywriter |
Vain Cheng/Eric Duan/Allen Wang | DDB China Group | Art Director |
Allen Wang/Yu Xiao | DDB China Group | Photographer |
Xiaorun Huang/Yu Xiao/Mike He | DDB China Group | Illustrator |
Allen Wang | DDB China Group | Typographer |
Jacqueline Wu | DDB China Group | Production Director |
Angie Wang | DDB China Group | Account Supervisor |
Fygi Li | DDB China Group | Account Manager |
Jenny Liu | DDB China Group | Planner |
Current consumer society, most children tend to know more about brands than about nature. This becomes one of our great challenges; Our goal is to let parents understand that children needs to learn more about nature, to bring them to the Shanghai Museum of Natural History to obtain more natural information.
To encourage parents to bring children to the Shanghai Museum of Natural History to understand more natural knowledge.
We use realistic sketch styles to imitate popular science books, placing different animal species (clover, crocodile, horse) into similar styles as popular brand logos (adidas, LACOSTE, Ferrari). Letting the audience directly view the problem that most children can name the brands but not the animals and herbarium.
As these series of promotion print ads are released, the Shanghai Museum of Natural History increased its guest rates by 40%.