Title | OMAMORY |
Brand | SYMANTEC JAPAN |
Product / Service | NORTON INTERNET SECURITY |
Category | A07. Point of Sale |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Design/Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masato Mitsudera | Beacon Communications | Executive Creative Director |
Yasuo Matsubara | Beacon Communications | Senior Art Director |
Junya Eguchi | Beacon Communications | Senior Copywriter |
Shunsuke Abumi | Photographer | |
Wataru Suzuki | Photographer | |
Seiji Hosokawa | Beacon Communications | Senior Producer |
Yuta Sato | Producer | |
Toru Ogane | Designer |
People realize the value of something when it’s lost. Then, cry out to the gods of their misfortunes : “Oh my God!” If people need Divine power, then Norton needs to supply it.
To promise it’s responsibility and the performance as the world’s No.1 security software. (Norton is the leading digital security company.)
We created a unique data backup USB in the Japanese aesthetic of a traditional protective amulet wrapped in an ancient turmeric dyed silk textile, treasured as a charm against evil or misfortune and used as Shogun’s battle flag to protect from the enemy.
Thanks to the divine collaboration, the boring retail environment is turned into a power spot, and protection for your pc has acquired a spiritual level. In just its first week, the promotional product sold out, the average weekly sales went up 122% and viral video received just over 400,000 views.