Title | COLOR MIXING SERVICE |
Brand | SHANGHAI ENJOY-COLOR CHEMICAL |
Product / Service | COLOR MIXING SERVICE |
Category | A02. Posters |
Entrant | DRAFTFCB CHINA Shanghai, CHINA |
Entrant Company: | DRAFTFCB CHINA Shanghai, CHINA |
Design/Advertising Agency: | DRAFTFCB CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Eddie Wong | DraftFCB | National Executive Creative Director |
Marc Wang | DraftFCB | Creative Director |
Joy Tang | DraftFCB | Copywriter |
Jun Zhou | DraftFCB | Art Director |
Gary Li | DraftFCB | Art Director |
Lucky Guo | DraftFCB | Art Director |
Yi En Wang | DraftFCB | Photographer |
Hai Bo Huang | DraftFCB | Photographer |
Hester Lim | DraftFCB | Creative Services Director |
Ken Wang | DraftFCB | Traffic |
“SHANGHAI ENJOY COLOR” NEED TO INSPIRE CONSUMERS WITH COLORS AND NOT JUST OFFERING A COLOR-MIXING SERVICE.
“SHANGHAI ENJOY COLOR” IS PRIMARILY A RETAILER OF PROFESSIONAL COLOR-MIXING MACHINES. AT THE SAME TIME, IT ALSO OFFERS PROFESSIONAL COLOR-MIXING SERVICE FOR CONSUMERS. IT NEED TOP-OF-MIND RECALL FOR THIS SERVICE THAT IT'S OFFERING.
BREAKTHROUGH EXECUTIONS ARE USED TO DISRUPT TRADITIONAL POSTERS BY SHOWING CONSUMER HOW 2 DIFFERENT COLORS WHEN INTERSECTED CAN FORM ANOTHER COLOR-ROOM OF INSPIRATION.
AWARENESS INCREASED BY 40%. BUSINESS INCREASED BY 25%.