Title | TUMMYVILLE |
Brand | MANKIND PHARMA |
Product / Service | GAS-O-FAST |
Category | A02. Posters |
Entrant | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Entrant Company: | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Design/Advertising Agency: | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
Anil Thomas | McCann Worldgroup | Executive Creative Director |
Neel Roy | McCann Worldgroup | Creative Director |
Meera Jyothis Prem | McCann Worldgroup | Creative Director |
Bobby Thomas | McCann Worldgroup | Art Director |
Neeraja M | McCann Worldgroup | Copywriter |
Andrey Gordeev | Illustrator |
We needed to create a Poster that depicted the state of the stomach when one overeats. Our biggest challenge was to keep it simple, yet engaging.
Gasofast wanted something simple and eye-catching to communicate its proposition – the best remedy for an upset stomach. With this communication, it wanted to create top-of-mind recall with customers.
Sometimes, food can be a stubborn guest who has grossly overstayed his welcome. Drawing on this insight, we turned food into denizens of the underbelly. Through illustration, we brought different kinds of food alive and depicted the mess they make of the stomach. Our message, installed across Medical Stores in the city, effectively told customers that Gasofast is the best cure for a predicament such as this.
Customers who walked into the stores were drawn to the Poster. They spent time taking in every detail. They appreciated the humour, and absorbed the message. First time trials increased substantially.