Title | HOW TO |
Brand | WHITE COLLAR HIPPIES |
Product / Service | TRAVEL COMPANY |
Category | A02. Posters |
Entrant | BBDO INDIA Mumbai, INDIA |
Entrant Company: | BBDO INDIA Mumbai, INDIA |
Design/Advertising Agency: | BBDO INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO India | Chief Creative Officer |
Rajdeepak Das | BBDO India | Executive Creative Director |
Sandeep Sawant/Josy Paul/Rajdeepak Das | BBDO India | Creative Director |
Yohan Daver/Josy Paul/Rajdeepak Das/Sandeep Sawant | BBDO India | Copywriter |
Sandeep Sawant/Rajdeepak Das/Yohan Daver/Josy Paul | BBDO India | Art Director |
Keegan D'mello | BBDO India | Account Manager |
Hitesh Shah | BBDO India | Other Credits |
Indians constantly postpone their travel plans. “One day we’ll go to Peru” or “We are going to Nepal, but next year”. The challenge was to get the audience to live in the present and take action now.
White Collar Hippies (WCH) is a new entrant in the hyper competitive world of travel companies in India. The communication task was to launch and build awareness for the brand in a bold and fresh way. The objective was to distinguish WCH from the giant names in the business and create a space and brand language that will appeal to India’s urban youth.
WCH set out to create a travel campaign that didn’t look like a travel campaign. They decided to remind the audience about how fragile the world is. Why the world has very little time left. The design had to be alarmist in nature, yet stylish in appeal. Disturbing but attractive!
Within just a week of the launch, White Collar Hippies was inundated with calls from people who wanted to associate with them. Travel and adventure groups companies are already partnering them. They have recently been called by a leading travel firm in the United Kingdom to set up in London.