Title | CALM TEA BAGS |
Brand | BOH PLANTATION |
Product / Service | BOH CAMOMILE TEA |
Category | B02. Drinks |
Entrant | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Entrant Company: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Design/Advertising Agency: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Farrokh Madon | M&C Saatchi | Chief Creative Officer |
Henry Yap | M&C Saatchi | Executive Creative Director |
Marzuki Maani | M&C Saatchi | Group Creative Director |
Neil Leslie | M&C Saatchi | Creative Director |
Choo Chee Wee | M&C Saatchi | Art Director |
Pauline Ang | M&C Saatchi | Art Director |
Ellie See | Design Factory | Designer |
Pauline Ang | M&C Saatchi | Designer |
Farrokh Madon | M&C Saatchi | Copywriter |
Ahmad Fariz | M&C Saatchi | Copywriter |
Ellie See | Design Factory | Typographer |
Pauline Ang | M&C Saatchi | Typographer |
Sebastian Ng | M&C Saatchi | Agency Producer |
Jesse Choo | Photographer | |
Farrah Harith-Mcphershon | M&C Saatchi | Account Director |
CHALLENGE: Limited Promotional & Marketing budget compared to category heavyweights like Lipton.
OBJECTIVE: To position BOH Camomile Tea as the calm moment in a crazy day.
We wanted to show the difference a cup of BOH Camomile Tea can make to a harried person. Special promotional packs were produced. They contained tea bags that featured a design (printed using edible tea ink) showing the stressed person's state of mind. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer image.
The promotional tea bags caught the attention of the public and the media & significantly increased sales during the promotion period.