Title | BAMBOO |
Brand | WIN SING DEVELOPMENT |
Product / Service | CORPORATE PROFILE |
Category | A05. Publications |
Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Design/Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
I-Fei Chang | JWT Taiwan | Ecd |
Ian Chen | JWT Taiwan | Gcd |
Janny Pai | JWT Taiwan | Head Of Designing Center |
Amy Chang | JWT Taiwan | Art Director |
Rex Kuo | JWT Taiwan | Designer |
Vivian Cheng | JWT Taiwan | Designer |
Lichien Huang | JWT Taiwan | Designer |
Max Lee | JWT Taiwan | Designer |
Making a corporate profile that would let people understand Win Sing’s background at their first sight.
Eastern Humanism v.s. Modern Contemporary WIN SING Architect comes from Taiwan. The meanings of WIN SING origin the traditional Chinese humanities, which are the contributions to society, and responsibility and sincerity from literati. On the other side, the residential building of WIN SING represents modern contemporary and high quality.
The idea: Bamboo The famous Chinese poet Su Dong-Po once said, “Rather be meatless in the meals than living without bamboos”. In oriental architectures, bamboo was the icon of culture. Each of the six laser-cut 5mm bamboo sheets represents a Win Sing vision. They form an ancient Chinese garden when stacked together, signifying a comprehensive Win Sing. We also adapt the ancient Chinese method for the bookbinding, enclosing as much oriental characteristics as possible in the contemporary design. People will be infused with the feel of oriental culture at the first glance of the corporate profile, till the end of the last page.
From the very first glance till the last page, the bamboo-crafted Chinese garden left people with a deep impression of the oriental Win Sing.