Title | DARTH VADER |
Brand | BUZZZ ENTERTAINMENT |
Product / Service | BUZZZ CORNER |
Category | A02. Posters |
Entrant | TBWA\INDIA Mumbai, INDIA |
Entrant Company: | TBWA\INDIA Mumbai, INDIA |
Design/Advertising Agency: | TBWA\INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Rahul Sengupta | TBWA\India | National Creative Director |
Rishi Chanana | TBWA\India | Creative Director |
Rishi Chanana | TBWA\India | Art Director |
Rishi Chanana | TBWA\India | Designer |
Rishi Chanana | TBWA\India | Illustrator |
Rishi Chanana | TBWA\India | Copywriter |
Shagun Seda | TBWA\India | Copywriter |
Amongst the thousands of games available and being launched every week, the objective was to make Starwars Battlefront II's launch visible in the market. So that it is available and comes in every paltform, i.e playstation/Xbox.
The brief was simple to announce the much awaited Star Wars Battlefront II for PS/Xbox now available at Buzzz corner.
The in-store poster was designed with a simple creative approach - a bold illustration of 'Darth Vader' - an iconic character of the Star Wars Saga, which fits distinctively with the Xbox/PlayStation console, communicating the message simply - Xbox/PS3 StarWars, in stores now.
Sales of the video game increased manifold compared to the previous year. Not only was the game flying off the shelves, consumers were equally interested in purchasing the poster.