Title | RE:USE |
Brand | KOMEHYO |
Product / Service | KOMEHYO |
Category | A02. Posters |
Entrant | TUGBOAT Tokyo, JAPAN |
Entrant Company: | TUGBOAT Tokyo, JAPAN |
Design/Advertising Agency: | TUGBOAT Tokyo, JAPAN |
2nd Design/Advertising Agency: | SHINTO TSUSHIN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shoichi Iwata | Shinto Tsushin | Copywriter |
Kengo Kato | Tugboat | Art Director |
Jun Goto | Tugboat | Designer |
Ryohei Takanashi | Acube | Photograher |
Sho Hachinoda | Acube | Retoucher |
Kenji Mitsuhashi | Tugboat | Producer |
Koichiro Takahashi | Amana | Producer |
Kazuyoshi Arima | Amana | Producer |
The brand propose target to Re:use. When the consumers sells unwanted things and buy these secondhand things, Relay use, it will make ecology & economy(of consumers) friendly society. The creative visualized the brand message 'Re:use'.
The brand is a nationwide secondhand retail chain. The brand motto is 'Buy things high and things will gather, sell things low and people will gather.' The objective of the campaign was to broaden awareness of the brand motto at the time of new shop launch in Omotesando, the shoppers paradise of Tokyo. Target: 20s and older women who know how to spend their money well.
We wanted to symbolize the brand motto.
Effect of new opening of the campaigned Omotesando shop and along with market situation, the sale were up +16.9% compared to previous year-Quarterly year bases. (source: IR document)