Title | BAGUTTE |
Brand | GREAT UNION TRADING |
Product / Service | CALCICHEW |
Category | A02. Posters |
Entrant | EURO RSCG TAIPEI, CHINESE TAIPEI |
Entrant Company: | EURO RSCG TAIPEI, CHINESE TAIPEI |
Design/Advertising Agency: | EURO RSCG TAIPEI, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Fish Chen | Euro RSCG Taipei | Vp/Executive Creative Director |
Winnie Cheng | Euro RSCG Taipei | Copy Writter |
Jay Chen | Euro RSCG Taipei | Art Director |
Elsa Chen | Euro RSCG Taipei | Senior Account Director |
Osteoporosis is a quiet killer, most patients do not realize they suffer from osteoporosis until breaking bones. So how can we remind consumers to watch their calcium intakes and prevent the chance of osteoporosis?
To remind consumers that Calcichew helps strengthen bone density and prevents osteoporosis.
Visualize unhealthy fragile bone structure by showing crunchy texture of the baguette – Calcichew being the solution to such a problem.
To take the loose texture of a baguette as a visual metaphor to remind consumers that Calcichew doesn’t only prevent but also cures osteoporosis.