| Title | PARENT |
| Brand | PARENT / MOTHER'S PRIDE |
| Product / Service | BABYSITTING SERVICE |
| Category | A02. Posters |
| Entrant | OUT OF THE BOX New Delhi, INDIA |
| Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
| Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Viral Pandya | Out Of The Box | Chief Creative Officer |
| Guneet Pandya | Out Of The Box | Creative Director |
| Sabu Paul | Out Of The Box | Creative Director |
| Viral Pandya | Out Of The Box | Art Director |
| Viral Pandya | Out Of The Box | Designer |
| Vaibhav Pandey | Out Of The Box | Writer |
| Viral Pandya | Out Of The Box | Writer |
| Ajay Yadav | Out Of The Box | Typographer |
| Sunil Singh | Out Of The Box | Digital Artist |
The challenge was to communicate the fact that Mother's Pride truly understands children and their needs, and hence they have the expertise to launch this service.
Mother’s Pride, India’s most loved pre-school, has more than 25000 children. With most of them having both working parents, the school wanted to launch a service that provides experienced, well-trained babysitters who can be the perfect substitutes for parents in their absence.
We came to the conclusion that nobody can take the place of parents. With the name ‘Parent’, along with the highlighted word ‘rent’, the message we wanted to communicate was absolutely clear – parent like babysitters available 24/7.
People quickly responded to the service. With hundreds of phone calls every day, it seems that people were waiting for something like this to start.