| Title | MANUAL YOUTUBE |
| Brand | THAI ASIA PACIFIC BREWERY CO. |
| Product / Service | TIGER TRANSLATE FESTIVAL |
| Category | C05. Stunts & Live Advertising |
| Entrant | JWT BANGKOK, THAILAND |
| Entrant Company: | JWT BANGKOK, THAILAND |
| Advertising Agency: | JWT BANGKOK, THAILAND |
| Name | Position |
|---|---|
| Satit Jantawiwat | Executive Creative Director |
| Bhakpong Skonvitayanon | Creative Director |
| Jirayu Ardsamang | Copywriter |
| Aekalak Kitdusitpong | Art Director |
| Suthida Prasertbodin | Account Supervisor |
| Ms. Pattapanee Bhovati | Advertiser's Supervisor |
| Jiroj Mechoojit | Producer |
| Siranee Klinhom | Account Manager |
| Drakon Sirakovit/Rafiq Ridzwan | Planner |
Background: Thai youths. They prefer the living in the online world to the real world. They get all their daily does of fun online, from playing games to wathcing concerts. Challenge : How do we get them to break out of their online world and attend The 4th Tiger Translate Music and Art Festival? Execution : A life sized analog YouTube page playing a live concert. A statement to all that concerts is a lot more fun to experience Live than online. Results : Over 6,000 youths logged out of from their online world for a day to come enjoy Tiger Translate
Entry is in English.