Title | DEAD MAN WALKING |
Brand | BEIJING TONGZHOU DISTRICT ZHANGJIAWAN TRAFFIC SAFETY COMMISSION |
Product / Service | ROAD SAFETY |
Category | C02. Special Build |
Entrant | Y&R BEIJING, CHINA |
Entrant Company: | Y&R BEIJING, CHINA |
Advertising Agency: | Y&R BEIJING, CHINA |
Name | Position |
---|---|
Nils Andersson | Chief Creative Officer |
Gunny Park | Executive Creative Director |
Chen Lei/Ma Ken | Creative Director |
Gao Han/Nils Andersson | Copywriter |
Chen Lei/Shi Jian | Art Director |
Wang Qiang/Gao Fan | Photographer |
Retouching: Quan Zhenguo | Other Credits |
On one of the busiest roads in the city, a series of figures were installed. These figures were reminiscent of the outline chalked around a corpse. These walking corpses appeared where it was 'not' safe to cross, and carried a compelling message, which directed pedestrians to a safer place. They were also coated with fluorescent paint so to be visible at night.