Title | SPONSOR THE WHITE HOUSE |
Brand | RECKITT BENCKISER |
Product / Service | VANISH NAPISAN CRYSTAL WHITE |
Category | C05. Stunts & Live Advertising |
Entrant | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
Entrant Company: | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
Advertising Agency: | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
Name | Position |
---|---|
Steve Coll | Executive Creative Director |
Peter Maniaty/Scott Sparks/Gavin Maloney | Copywriter |
Peter Maniaty/Scott Sparks/Gavin Maloney | Art Director |
Holly Ripper (Group Account Director) | Account Supervisor |
Amy Friend | Producer |
Josh Sandford (Senior Account Manager) | Account Manager |
The campaign saw a film crew accompany our brand spokesperson, Adam Whittaker, on an 8-day visit from Sydney to Washington DC and New York City to personally negotiate Vanish Napisan's sponsorship of the White House. Featuring a fully decked-out campaign van and a giant pink cheque for AUD $25 million, we campaigned outside the White House, the Capitol Building, Lincoln Memorial, together with a variety of high-profile DC restaurants and bars.