| Title | LENTICULAR SWITCH |
| Brand | WWF |
| Product / Service | WWF CLIMATE CHANGE |
| Category | C03. Small Scale Special Solutions |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Neil Johnson | Chief Creative Officer |
| Joji Jacob | Executive Creative Director |
| Thomas Yang | Creative Director |
| Vanessa Goh | Copywriter |
| Faye Wong | Art Director |
| Corbis Images | Photographer |
| Rowena Bhagchandani | Account Manager |
Many people think that it takes a lot to stop climate change. To remind the public that everyone has the power to help, we produced a series of lenticular stickers that could be placed on switches around the office or at home. When you turn on the switches, images like luscious trees change to barren landscapes and others that show the devastating effects of climate change. A simple accompanying message drives home the point: No act is too small to stop climate change.