Execution

A Nirlep pan with an egg that floated above the surface of the pan, quite literally. The mechanism used was the power of magnets. Suspended between two magnetic fields, the egg gave the impression of floating on air, while being fried. A hidden speaker that emitted the sound of eggs frying attracted attention to the display. A fresh and fun way of highlighting the non-stick property of the pans. The 'Amazing Floating Egg' POP was placed in supermarkets in Mumbai wherever the Nirlep range was available. Enquiries and sales of the products spiked and the exercise was far more effective than conventional POP signage.