Title | THE CASCADE OF BOOKS |
Brand | VIDEOCON MOBILE PHONES |
Product / Service | ZEUS EBOOK READER PHONE |
Category | C02. Special Build |
Entrant | McCANN WORLDGROUP Mumbai, INDIA |
Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
Advertising Agency: | McCANN WORLDGROUP Mumbai, INDIA |
Name | Position |
---|---|
Prasoon Joshi | Chief Creative Officer |
Rahul Mathew/Akshay Kapnadak/Talha Bin Mohsin/Mahesh Parab | Creative Director |
Talha Bin Mohsin/Vilsen Gonsalves/Juneston Mathana | Copywriter |
Mahesh Parab/Prashant Kandalkar/Nitin Sawant | Art Director |
Shariq Ali | Account Manager |
Creative Coordinator: Meraj Khan | Other Credits |
We wanted consumers to experience firsthand, the feature of downloading free ebook titles on the Videocon Zeus phone. So we set up a unique installation in the atrium of a popular mall. Over 1400 books were suspended in such a way that they all seemed to converge into the screen of a single Videocon Zeus phone. Thus letting spellbound visitors experience the 'download and read' feature of the phone.