Title | PACSAFE WIRE MESH |
Brand | PACSAFE |
Product / Service | BAGS |
Category | C03. Small Scale Special Solutions |
Entrant | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
Entrant Company: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
Advertising Agency: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
Name | Position |
---|---|
Mark Birman | Executive Creative Director |
Mark Birman/Jean Ng | Copywriter |
Ivy Tsang/Andy Leung | Art Director |
Marco Chow | Photographer |
Sue Mccusker/Kimmi Chan/Angela Zhu | Account Supervisor |
PACSAFE bags were interlaced into steel fences to educate consumers about the incredible wire-mesh feature. We specifically displayed the actual products at places where they are often left unattended, such as basketball courts, bus stops and soccer fields. Each bag carried a tag with more information about the built-in wire mesh found in all Pacsafe bags.