Title | HURT LUNGS |
Brand | ICONGO |
Product / Service | ANTI-SMOKING |
Category | C03. Small Scale Special Solutions |
Entrant | BBDO INDIA Gurgaon, INDIA |
Entrant Company: | BBDO INDIA Gurgaon, INDIA |
Advertising Agency: | BBDO INDIA Gurgaon, INDIA |
Name | Position |
---|---|
Josy Paul | Chief Creative Officer |
Sandipan Bhattacharyya | Executive Creative Director |
Sandipan Bhattacharyya | Creative Director |
Arjuna Gaur/Anunay Rai | Copywriter |
Anunay Rai/Rakesh Ranjan | Art Director |
Rakesh Ranjan/Gurdev Singh | Illustrator |
Rakesh Ranjan | Typographer |
Jeroninio Almeida | Advertiser's Supervisor |
Manoj Yogi | Producer |
Rajesh Sikroria | Account Manager |
These experiential posters were put up as lighters in 119 smoking rooms across pubs, nightclubs and lounges across Delhi and Mumbai. These life-sized lung posters were made with dotted phosphorus strips like those found on matchboxes. As a smoker lit his cigarette with this 'experiential poster', it left a deep scar on the graphic lungs. Symbolically, it's the smoker himself who was responsible for the damage.