Title | DISAPPEARING DISCOUNTS COUPONS |
Brand | R I AYURVEDA RESEARCH LABS |
Product / Service | LASS NATURAL COSMETICS |
Category | C03. Small Scale Special Solutions |
Entrant | MUDRA COMMUNICATIONS Mumbai, INDIA |
Entrant Company: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Advertising Agency: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Name | Position |
---|---|
Bobby Pawar | Chief Creative Officer |
Kb Vinod | Executive Creative Director |
Karunasagar Sridharan | Copywriter |
Preeti Verma | Art Director |
Santosh Koppisetti | Photographer |
Ashish Vaze | Illustrator |
Mahadeo S. Sawant | Typographer |
To make our offer stand out in a sea of discounts, we distributed discount coupons that not only informed customers about the sale, but also constantly reminded them of the little time they had left to rush to the store. By gradually turning into trash. The die cut coupons were fashioned out of leaves and petals. Owing to the continuous loss of moisture, the text would inevitably expand and become unreadable in about 48 hours, rendering the coupons useless. Apart from gaining footfalls, the coupons advertised the products’ main benefit – the fact that they were made from fresh natural ingredients.