| Title | UNTOASTED |
| Brand | SUNSENSE |
| Product / Service | SUNBLOCK OIL |
| Category | C04. Bar & Restaurants etc. |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Victor Manggunio | Executive Creative Director |
| Wilson Ang | Copywriter |
| Tik Lau/Carmen Wong/Choi King Shan | Art Director |
| Alan Ng | Account Supervisor |
| Alan Ho | Advertiser's Supervisor |
| Eddie Wong | Account Manager |
Specially designed metal plates were placed inside toasters - blocking the element and leaving part of the bread untoasted. It dramatically illustrated the selling point of SunSense keeping your skin burn free this summer.