Title | CHINA'S LONGEST LOADING BAR |
Brand | INTEL CHINA |
Product / Service | INTEL CORE PROCESSOR |
Category | C01. Transit Advertising |
Entrant | BBDO Beijing, CHINA |
Entrant Company: | BBDO Beijing, CHINA |
Advertising Agency: | BBDO Beijing, CHINA |
Name | Position |
---|---|
Wai Foong/Leong | Chief Creative Officer |
Ng Tian It | Executive Creative Director |
Oscar Liang | Creative Director |
Oscar Liang | Copywriter |
Hilbert Chen/Victor Qu | Art Director |
Catherine Cao | Account Supervisor |
The brief was to plaster the 100-metre long Beijing Subway wall with a product print ad we had already done. Instead, we turned it into China's longest loading bar aswell as a live demonstration of how the new Intel Core Processor will be the best antidote to slow downloading.
The brief was to plaster the 100-metre long Beijing Subway wall with a product print ad we had already done. Instead, we turned it into China's longest loading bar aswell as a live demonstration of how the new Intel Core Processor will be the best antidote to slow downloading.