Title | THE DANGERS BENEATH |
Brand | WWF PHILIPPINES |
Product / Service | WWF |
Category | C02. Special Build |
Entrant | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Entrant Company: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Advertising Agency: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Raoul S. Panes | Executive Creative Director |
Mike Dela Cuesta/Sheila Dela Cuesta | Creative Director |
Raoul Panes/Sheila Dela Cuesta/Therese Endriga/Nonie Azores/Nej Villavert | Copywriter |
Mike Dela Cuesta/Robert Perez/Stephanie Dela Cruz | Art Director |
Jessie Pastor | Photographer |
Gello Jamias | Art Buyer |
Bansky Fermin/Gela Pena | Account Supervisor |
Benjie Puno | Producer |
Our seas are now being ravaged by pollutants being dumped in them everyday. We depicted new, mutated life forms thriving underwater through aquarium exhibits. Each installation featured a mudfish, shark and squid made out of waste materials. WWF personnel manned the exhibits to generate financial support and volunteer recruitment.