Title | IKEA CAREER POSITIONING SYSTEM |
Brand | IKEA |
Product / Service | RECRUITMENT CAMPAIGN |
Category | C01. Transit Advertising |
Entrant | THE MONKEYS Sydney, AUSTRALIA |
Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
Name | Position |
---|---|
Justin Drape/Scott Nowell | Executive Creative Director |
Justin Drape | Creative Director |
Jasun Vare | Copywriter |
Scott Dettrick | Art Director |
Carolyn Contois | Account Supervisor |
Ted Bergeron | Account Manager |
Fiona Lake | Planner |
A GPS-enabled mobile billboard drove around neighbouring suburbs and relayed Google Maps data to a display screen, constantly updating time and walking distance to a new IKEA store for potential job candidates to see.