| Title | SAFETY CUSHION |
| Brand | HKUSPACE COMMUNITY COLLEGE |
| Product / Service | EDUCATION |
| Category | C01. Transit Advertising |
| Entrant | JWT HONG KONG, HONG KONG |
| Entrant Company: | JWT HONG KONG, HONG KONG |
| Advertising Agency: | JWT HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Charles Wong | Executive Creative Director |
| Frankie Fung/Dinnes Mak | Creative Director |
| Frankie Fung/Arthur Lam | Copywriter |
| Keith Yeung | Art Director |
| Joanna Go | Account Supervisor |
| Dorothea Liu | Account Manager |
We wanted to let Hong Kong F.5 students know that no matter how they performed in their H.K.C.E.E. exams, HKUSPACE Community College is their safety net. Our message was displayed across a bus top so it could be seen across town by students on summer holiday.
Your education safety cushion is here.