| Title | LI XIAOXU |
| Brand | ANTA |
| Product / Service | SPORTSWEAR |
| Category | C04. Bar & Restaurants etc. |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Advertising Agency: | JWT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Yang Yeo/Elvis Chau | Executive Creative Director |
| Terence Leong | Creative Director |
| Salome Zhang | Copywriter |
| Zhang Chao | Art Director |
| Jonathan Tay/Rj Teo (Cliq) | Photographer |
| Casper Franken/Carin Standford (Shotopop) | Illustrator |
| Edward Dai | Account Supervisor |
| Designer:zhang Chao/Simon Yu/Casper Franken-Shotopop;retouching:amoeba;productionhouse:cliq Asia Ltd | Other Credits |
Anta’s “It all begins when you open up the shoe box” is an in-store campaign of sculptures that are made entire of basketball shoe boxes. Each shoebox sculpture shows how the shoes unleash the Anta-sponsored CBA players “The Winged Beast”, “The Pillar In The Wild Ocean” and “The 6-Stars Comet”.