Title | NEW BUSINESS CLASS IPAD MODULE |
Brand | CATHAY PACIFIC AIRWAYS |
Product / Service | CATHAY PACIFIC AIRWAYS |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Thierry Halbroth | McCann Worldgroup Hong Kong | Executive Creative Director |
Anita Ng | McCann Worldgroup Hong Kong | Associate Creative Director |
Alex Lai | McCann Worldgroup Hong Kong | Digital Art Director |
Keith Tsang | McCann Worldgroup Hong Kong | Associate Digital Art Director |
Jeff Lam | McCann Worldgroup Hong Kong | Programmer |
Don Ellis | McCann Worldgroup Hong Kong | English Copywriter |
Eric Klein and Alexey Meero | Teague | Rendering |
It's always great to try before you fly. Now you can with Cathay Pacific's new Business Class showcase built into the CX Mobile App for iPad. The app features a fully interactive seat guide that lets you view the new seat from nearly any angle you want. You can click on individual features and watch them animate, while still being able to control and change your viewing angle. Flip open the Personal TV, for example, and have a look. Then look at it from above. Then change your view to your companion's seat to see what it looks from there. Or use the detachable controller to control the seat the way you would in the aircraft. You can even view the two centre seats by themselves or include the seats in front to experience your entire living space. The app makes full use of the iPad's native functionality and puts every feature at your fingertips. Whether you're a frequent business traveller, or you've never flown business class in your life, it's something to dream about - and it's a great way to sell the dream for Cathay Pacific.