Title | GLENMORANGIE DIGITAL CONSUMER ENGAGEMENT |
Brand | MHD CHINA |
Product / Service | HIGHLAND SINGLE MALT SCOTCH WHISKY |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | IRIS CHINA Shanghai, CHINA |
Entrant Company: | IRIS CHINA Shanghai, CHINA |
Advertising Agency: | IRIS CHINA Shanghai, CHINA |
2nd Advertising Agency: | FUGUMOBILE Shanghai, CHINA |
Name | Company | Position |
---|---|---|
David King | Iris China | CEO China |
Elinor Zhao | Iris China | Account Director |
Ranjit Singh | FuguMobile | CEO |
Ravi Shankar Bose | FuguMobile | Director |
Managing the effective deployment of part-time promotional staff (PG's) in China is a challenge, making consistent high quality message delivery for luxury brands very difficult to control. The iPad tool that we developed set a base line capability that ensured even the least motivated PG was capable and effective at delivering the key Glenmorangie messages/proposition. Utilising all of the iPads functionalities, we were able to cut through to an opinion leader target in China's crowded bars/clubs, delivering: - interactive consumer engagement - multi-media content delivery - data capture of sampled consumers - promotional staff geo-tracking/performance measurement with real time reporting