| Title | WHAT'S YOUR NEXT PROJECT? |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | CAMERA NX SERIES |
| Category | C01. Viral Video |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Name | Company | Position |
|---|---|---|
| Thomas Hongtack Kim | Cheil Worldwide | Executive Creative Director |
| Kyejo Lee | Cheil Worldwide | Art Director |
| Seongyeon Son | Cheil Worldwide | Art Director |
| MIT Lab. | Production | |
| Thomas Hongtack Kim | Cheil Worldwide | Copywriter |
| Jason Choi | Cheil Worldwide | Account Planner |
| SeungLok Baik | Cheil Worldwide | Account Planner |
| Dong-soo Kang | Director | |
| D.O.E.S | Online Production | |
| Sung-Moon Kim | Seoul Vision | 2D |
| Sung-bin Cho | Southpaw | Special Effect |
| Youngbum Jin | Seoul Vision | Sound |
| Jinho Yoon | Seoul Vision | Sound |
| Yun-gu Kang | Seoul Vision | Edit |
Our mission was to gain category leadership in the mirrorless camera market. We wanted to position the NX100 as "A Creative Tool for the Creative Class." The NX100 inspires creativity by collaborating with the world's top creative influencer, indie rock band, OK Go on their next innovative music video for their latest single "Last Leaf." This time shot with the NX100. This campaign focused on the co-creation process between Samsung and OK Go that we produced into 5 web video episodes and also user participation of toast profile picture and creating own music video by social media allowing Facebook.