EVERYDAY OBJECTS

Short List
TitleEVERYDAY OBJECTS
BrandAFFIXEN
Product / ServiceAFFIXEN
CategoryB03. Non-Food
EntrantKINETIC SINGAPORE, SINGAPORE
Entrant Company:KINETIC SINGAPORE, SINGAPORE
Design/Advertising Agency:KINETIC SINGAPORE, SINGAPORE

Credits

Name Company Position
Pann Lim Kinetic Singapore Creative Director
Leng Soh/Pann Lim Kinetic Singapore Art Director
Eugene Tan Kinetic Singapore Copywriter
John Nursalim Visualmind Photographer

Brief Explanation

The challenge lies in the ability to capture everyday sounds in their most natural form and not manufacture them. Affixen wants to celebrate and give credit to everyday sounds while highlighting the importance of sounds from everyday objects in the spectrum of sounds and audio experiences.

The Brief

Everyday sounds often blend into the background. Unknown and uncredited. This time, Affixen wants to change all that by bringing everyday sounds into the spotlight with the production and compilation of sounds inspired by the everyday.

How the final design was conceived

The source of everyday sounds is the inspiration behind the packaging design. Thus, everyday items serve perfectly as the canvas for the packaging design, where no two objects are alike. The individualised items serve to draw parallel to the uniqueness in everyday sounds. Working on a shoestring budget, the CD design takes shape in the sticker label which houses this experimental music CD.

Indication of how successful the outcome was in the market

40% of the 1000 copies of Everyday Objects have been sold since going on sale in music stores and bookstores.